MAC Cosmetics x avaf

LEITZES&CO tapped Eli Sudbrack / avaf, who’s always pushing the envelope with bold and colorful visuals, to develop a unique brand toolkit of original artwork for MAC Cosmetics’ stores, displays, events, marketing, social, and more. Launched in Fall 2015 to celebrate the opening of MAC’s new Carnaby Street store, Sudbrack’s psychedelic artwork created Instagrammable assets for a 360˚ program rolled out across MAC’s global markets.

Bodypainting Model 1 copy.jpg
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Sparklers 1 copy.jpg